Applebee’s Cracks QR Code, Spreads Word-Of-Cat-Mouth

What is a business person to do when she is sitting in a restaurant booth waiting for her lunch order… after checking email, Facebook and a weather app on her smartphone, that is? Well, there’s a good chance there will be a tent card on her table with a QR code superimposed on a cat’s mouth. Might as well snap that and see where it leads. And the payoff is a full screen video of a talking cat mouth you can fit over the tent card or your own mouth to kill those 14 minutes or less in which the chain restaurant guarantees delivery on select items.

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