Restaurant chain Applebee’s Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service.

The QR code-enabled materials are being used in the Applebee’s-owned Thomas & King franchise locations across the United States in an ongoing campaign that began in June and has boosted lunch sales by 9.8 percent. The company is working with agency Cornet Integrated Marketing Solutions on this initiative.

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