We have a lot in common with Thomas & King, one of the largest Applebee’s and Carino’s franchisees. For one, we share an office building. But we also share the same values of exceeding expectations and doing it with enthusiasm. So it’s no surprise that we’ve been able to help bring success to all aspects of their business whether it be lunch, dinner, happy hour or late night.
It starts with understanding the quick-changing landscape of today’s dining consumer.
Disciplined research. Target-tested marketing plans. And last but not least, a strong partnership between client and our team. In our experience, no category lets you gauge advertising effectiveness faster than restaurants.
And we love it. Especially when a campaign increases guest counts an unheard-of 37%.
This is one field where experience isn’t nice…it’s required. The battle to win market share and mind share can be a daunting task. That is, unless you’ve been battle-tested for over 20 years.
Partnering with Thomas & King means more than targeting their customers. It also involves employee communications. We stepped up to the plate by creating engaging videos that motivate and encourage thousands of their team members.