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What is a business person to do when she is sitting in a restaurant booth waiting for her lunch order… after checking email, Facebook and a weather app on her smartphone, that is?

Restaurant chain Applebee’s Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service.

After you make the right connection. Content strategy alone will do little to drive new customers to your doorstep. That requires a marketing strategy.

Lunch traffic and sales shot up for Thomas & King, a Lexington, Ky.-based Applebee’s franchisee, after the company began promoting its 14 Minute Lunchtime Guarantee with a TV commercial and a quick-response, or QR, code on marketing materials in its restaurants.