“Everything that can be invented has been invented.”
Article by: David Coomer
Director Of Interactive
Cornett Integrated Marketing Solutions
So thought Charles H. Duell, who made the comment as Commissioner of the U.S. Patent Office in 1899. Apparently, Duell didn’t know that necessity is the mother of invention. And we have a lot of needs–482,871 to be exact. That’s how many patents were filed last year alone, up 300% from 1990.
While entrepreneurs look for ways to build the next Groupon or FarmVille, marketers should consider the same ideologies. In the age of social media, Web-based utilities, mobile accessibility, and TV apps, brand opportunities are flourishing, and that shows with the dramatic increases in secured intellectual property.